There’s untapped profit in your business. Let’s unlock it.
Polaris membership will help you focus on the bigger picture of building your business. You know how to do the things the business does, but chances are there’s plenty of opportunity for you grow your bottom line, improve efficiency, attract (and keep) better customers, delegate more and reclaim the fun of running your own business. You'll be amazed by the opportunities that are in your business right now just waiting to be unleashed. Opportunities that will make your business prosper so you can finally enjoy the freedom you've worked towards from day one.
Here are just some of the ways we can help you grow:
marketing & SALES
Killer content, tied to your business goals. B2B, B2C, & everything in between, WE'll be fearless in helping you grow.
From sniffing out prospects, guiding them through the pipeline, to helping your team convert and close; whether you're selling products, ideas, solutions or services, we can help you develop and implement an end-to-end marketing and sales strategy.
Crafting compelling copy, determining your marketing road map, refining your company 'voice', managing your pipeline and helping your sales force convert leads to customers; we offer structured systems, insight and 'where the rubber meets the road' business building expertise to elevate your corporate messaging and operations.
How We’ll Work Together:
Identify and articulate your true value proposition and how you differ from your competitors.
Craft a compelling messaging framework aimed at your target market.
Develop and implement a 12 month inbound + outbound content + social media marketing strategy designed to bring in qualified leads and convert leads into sales.
Review, test, monitor and tighten up your existing marketing materials and campaigns.
Identify your prospect's barriers and opportunities to increase conversion rates.
Train your sales team in the consultative sales process.
Branding, web and logo design.
Website review, re-brand and turnkey development.
COMMUNICATIONS & BRANDING
Need someone to breathe life into the stories about your unique brand and mission? Pick POLARIS.
As published writers, documentary photographers, and multimedia producers, we thrive on seeking and hearing storylines and presenting them, in the voices of the storyteller, in a way that fits your brand and your messaging, like a glove.
How We’ll Work Together:
Conceptualize and produce creative campaigns from voice to visuals.
Work with your leadership team and employees to develop a messaging framework that positions your spokespeople as thought leaders in your industry.
Creation of communications initiatives that incorporate the vision, mission, values, and strategic growth priorities of your organization.
Creation and placement of contributed articles.
Create guidelines for employees to act as brand ambassadors consistent with your overall company values and messaging.
Create strategy for communicating company vision, values and initiatives to foster internal shared understanding and engagement.
STRATEGY & PLANNING
Where are you now? Where do you want to be? How do you get there?
Using these three simple questions as our starting point we'll help you craft a 'real world' strategic plan to maximize your growth potential; determine the best road map to get you there, and how best to measure and manage the critical success factors you need to be aware of, day in, and day out.
Assessing your current position, determining your profit improvement potential, developing your strategy and implementation plan, through to identifying your critical success factors and the metrics you must be measuring to ensure ongoing success; we can guide, deliver and help you build a better business.
How We’ll Work Together:
Starting with the end in mind, we'll determine what your business will look like when it's finally done, then we'll set about putting in place the necessary strategies to get there. Together we will:
Identify market needs and frustrations.
Create or fine-tune your business model and strategy.
Develop your operational performance standards, educate and gain team commitment to them.
Identify your KPI's and develop a management control plan to monitor and measure them.
SYSTEMS & PROCESS IMPROVEMENT
If activity Drives Results, it stands to reason the ‘RIGH'T’ activity drives the ‘right’ results.
Your business (every business, actually) is nothing more than a series of business processes. Activity in, results out. The secret to building a business that not only performs at a consistently high level, but does so with or without you, lies in the systems you have in place.
How We’ll Work Together:
Determine your critical success factors (the things you MUST get right in order to succeed).
Identify systems failure points and document your key processes.
Work with your leadership team and employees to gain buy-in and commitment to consistently working the systems.
team engagement
We'll help you create a team that thinks like owners.
We’ll show you simple yet powerful ways to move your team beyond the predictable and increase their commitment to your business success. We can also work directly with your team, if you choose, via a half-day “Team Workout” workshop which is guaranteed to send your team back you buzzing with new ideas and commitment.